Wanted has designed and created a dynamic interactive tourist experience in the heart of Australia. The West Macs Discovery Centre was officially opened today by the NT Minister for Parks and Wildlife, Karl Hampton.

Our aim with this multi-layered project has been to attract and entice national and international visitors to the ‘West Macs’ regions by providing rich, engaging interpretive material. Wanted has developed and creatively led both the physical and virtual elements of this iconic tourism project across all digital platforms including:

•  Website (www.nt.gov.au/westmacs)
•  iPhone Application
•  Over 200 podcasts on the Internet
•  A physical interactive space at the Alice Springs Visitors Centre where visitors can view and download the material through large plasmas operated by touch screen kiosks

The West Macs iPhone application launched today. As part of the West Macs Visitors tourism project, local content producers and traditional owners were engaged to create 180 audio stories and 28 videos various sites and themes about the region.

Our goal was to enhance the experience for visitors to the region by making this content available on mobile devices including iPhones. Visitors can download the application or podcasts to take the stories with them on their journey through the region.

The West MacDonnell Ranges Visitor Website has gone live. The West Macs is the iconic region between Alice Springs and Uluru in the Northern Territory’s Red Centre. Wanted designed the website to enhance the tourism experience for visitors to the region by providing in-depth interpretive content in the form of audio and video stories told by the traditional owners, local historians and wildlife experts.

The website also includes a trip planner as well as detailing all the local tourist attractions and things to do. The website is one part of a larger tourism project, the Red Centre Way Northern Territory Government Tourism Project.

Wanted Digital is thrilled to announce that What makes me has been selected as an official Adobe Site of the Day. What makes me is our latest project for our client Australia Council for the Arts and invites us all to reflect on how art adds to our lives.

Adobe recognises and awards websites with a Site of the Day based on their use of strong visual designs, superior functionalities, and innovative uses of Adobe products. The award is a testament to the creative and engineering talent behind the scenes of the site.

For more, visit the Showcase section of the Adobe website.

What makes me is our latest project for our client Australia Council for the Arts and invites us all to think about what art adds to your lives.

Part of our challenge was to develop and execute a campaign that overcomes the perception that “the arts” is associated with images of snobbery and inaccessibility. We needed to encourage people to see that art comes in many forms, and that school bands, amateur comedy and circus are every bit as artistic as classical music and oil painting. The 12 wonderful Australians featured in the campaign we developed show the many different ways in which people can and do engage with the arts.

We were also asked to develop a campaign that gets the audience involved; we developed beautiful interactive cubes that can be created by anyone online. As everyone’s cubes are combined, we will gradually be building Australia’s largest collaborative digital artwork.

The Wanted Digital team are proud to have been involved in this campaign aimed at connecting Australians and art.

Campaign includes iPhone application and mobile website.

Wanted Digital Labs is at it again, developing a new content management system specifically for audio and video content on mobile phones. Wanted Mobile Content Serve is for marketers, sales teams and anyone who needs to tell a digital story on a mobile phone to engage their audience. Wanted Mobile Content Serve allows content to be served to a mobile application or website.