What makes me is our latest project for our client Australia Council for the Arts and invites us all to think about what art adds to your lives.

Part of our challenge was to develop and execute a campaign that overcomes the perception that “the arts” is associated with images of snobbery and inaccessibility. We needed to encourage people to see that art comes in many forms, and that school bands, amateur comedy and circus are every bit as artistic as classical music and oil painting. The 12 wonderful Australians featured in the campaign we developed show the many different ways in which people can and do engage with the arts.

We were also asked to develop a campaign that gets the audience involved; we developed beautiful interactive cubes that can be created by anyone online. As everyone’s cubes are combined, we will gradually be building Australia’s largest collaborative digital artwork.

The Wanted Digital team are proud to have been involved in this campaign aimed at connecting Australians and art.

Campaign includes iPhone application and mobile website.